"I'd likely respond to infomercials and these kinds of "soft-sell" approaches if they were customized to my needs. This is a reason why I don't mind that Google lists ads for all kinds of things I probably want. Your other point,…"
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Peter Stasiowski
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Laura Rowlett commented on Peter Stasiowski's blog post Marketing Rant: Do you respond to infomercials?
Suzanne VanGilder commented on Peter Stasiowski's blog post Marketing Rant: Do you respond to infomercials?"When marketing is a fist, everything looks like a mouth
Punched In The MouthSee more funny pictures and videos at Fugly.
See more funny pictures and videos at Fugly.' />
Maybe this particular image is not the best marketing strategy, but…"
Peter Stasiowski posted a blog postMarketing Rant: Do you respond to infomercials?
There seems to be a huge trend in our industry for promoting itself via the “soft-sell” education, often in the form of advertorials (which are really infomercials for a different medium). We seem to get so wrapped up in the particulars, manufacturing processes and technologies that I sometimes wonder if our market can’t see the forest for the trees. While education is an effective strategy to some degree, a wise man once said “we sell deign solutions, not materials." We need to lead with a…See More
Peter Stasiowski replied to Suzanne VanGilder's discussion Timber"The low end of the journalistic spectrum is occupied by those who produce for broadcast television. Don't let the ABC News logo fool you, their primary concern isn't fairness, balance or accuracy, it's ratings. A better angle would…"
Peter Stasiowski's Blog
Marketing Rant: Do you respond to infomercials?
There seems to be a huge trend in our industry for promoting itself via the “soft-sell” education, often in the form of advertorials (which are really infomercials for a different medium). We seem to get so wrapped up in the particulars, manufacturing processes and technologies that I sometimes wonder if our market can’t see the forest for the trees. While education is an effective strategy to some degree, a wise man… Continue
Posted on May 13, 2010 at 7:13am — 2 Comments
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