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All Blog Posts (10)

Following Your Industry Is Not a BAAAAD Idea! And Here's Why ...

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Added by Laura Rowlett on August 10, 2010 at 11:00am — No Comments

Do You Make This Mistake With Your Digital Marketing?

I talk to many people in our industry about digital marketing and social media, and the vast majority of them make this mistake.


Are you like this teenage boy? He's famous in the digital world for his place on awkward family photos, but you can make a name for your company in the digital world without the gawky shades and jazz…
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Added by Suzanne VanGilder on June 28, 2010 at 1:34pm — No Comments

Five Steps to Demystifying Social Media

Here are five things you can do today, for free, to make social media seem less like this:




and more like this:…





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Added by Suzanne VanGilder on May 24, 2010 at 6:26am — No Comments

See How Easily You Can Have a Social Media Presence

There is no use denying it, social media is an integral way that people communicate in the business world. If there is any doubt, please watch this Social Media Revolution video, it's only about 4 minutes… Continue

Added by Suzanne VanGilder on May 18, 2010 at 12:52pm — No Comments

Give Me Your Information Sources and I'll Filter Out the Junk

OK, I can hardly believe I am asking this, but will you please send me the sources you use for professional industry information?


I am looking for websites, blogs, forums, newsletters and even (gulp) news wires that you find relevant and interesting.


It's not that I am trying to fill up my inbox, goodness knows that it is already plenty full (as Peter Stasiowski pointed out following the brief glimpse at my mail icon afforded to those in…
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Added by Suzanne VanGilder on May 14, 2010 at 11:00am — No Comments

Marketing Rant: Do you respond to infomercials?

There seems to be a huge trend in our industry for promoting itself via the “soft-sell” education, often in the form of advertorials (which are really infomercials for a different medium). We seem to get so wrapped up in the particulars, manufacturing processes and technologies that I sometimes wonder if our market can’t see the forest for the trees. While education is an effective strategy to some degree, a wise man… Continue

Added by Peter Stasiowski on May 13, 2010 at 7:13am — 2 Comments

What does Green Mean?



Perhaps you've seen it...the section on our website called "Eco-Awareness"? In essence, it is our interpretation of what it means for Acrilex to be a "Green" or greener supplier of plastics.



If you're like me, you might be a little confused about what it means to be green, and I'm one of the people involved in the actual "greening"…
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Added by Daniel Rustin on May 6, 2010 at 7:01am — 2 Comments

Panels on panels? For real? (Er, for composites, that is.)

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Added by Laura Rowlett on May 5, 2010 at 10:30am — No Comments

Call to Action for BCAP Subsidy

Member Action Needed

In the recent weeks, CPA members and staff have been contacting members of Congress to present industrys position, and so far this has been well received. With Congress reconvening this month, it is critical that CPA members (re)contact the Representatives and Senator where you have offices and facilities, both in person and by email. You should request their direct intervention to suspend the BCAP program until a well-considered regulation can be developed by USDA… Continue

Added by Suzanne VanGilder on January 13, 2010 at 11:23am — No Comments

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